Daniel Chen Creative Director. Brand Builder.
I lead creative teams of up to 10 across photography, design, and digital for retail, lifestyle, and beauty brands. Most recently, as Creative Director at Smith & Noble, my omnichannel campaigns contributed to a 25% lift in conversion.
Before that: Group Creative Director at Lands’ End, Associate Creative Director at HSN, and Design Director at Elegant Bride, nominated for an ASME award for Photography of the Year.
"In his (Daniel) role as Design Director of Elegant Bride, we worked closely together to make it a modern, intelligent magazine which, after 3 issues, was nominated by ASME for a national magazine award-the first bridal magazine ever to be given this honor."
— Deborah Moses President/Creative Director, Moses Media, Inc.
Meet Daniel Chen
I’m a Creative Director who has led design and creative teams of up to 10 at Lands’ End, Smith & Noble, HSN, and Child, and directed design at Elegant Bride, the first bridal magazine nominated for an ASME award. I built my craft on beauty and editorial work for Victoria’s Secret Beauty, Revlon, Marie Claire, and Bazaar. My philosophy is simple: verbal + visual = message.
Creative leadership: Group Creative Director at Lands’ End; led a team of 10 at Smith & Noble and 5 at Paper.
Brand and editorial craft: Creative Director at Child; Design Director at Elegant Bride.
Beauty and packaging: Senior Designer at Victoria’s Secret Beauty; Senior Art Director at Revlon.
Open to Creative Director Roles.
Explore the Work, From Editorial to AI
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![Magazine cover titled 'Elegant Bride' featuring a woman with a large floral headpiece made of colorful flowers and makeup.]()
Editorial
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![Dining room with a wooden table, black chairs, a white armchair, beige curtains, and a large window showing a view of greenery and a swimming pool outside.]()
Catalogs
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![A woman in a white gown sitting on a cloud with jewelry, against a sunset sky with clouds.]()
AI Content
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![A smiling woman with red hair holding two yellow umbrellas against a pink background with large red and yellow text. She wears a navy blue jacket, polka dot shirt, white skirt, and red rain boots.]()
Campaigns
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![Cover page with text "Vera Wang on Weddings" and a blurred dress hanging in a room.]()
Book Design
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![Logo with large stylized black letters J, A, M, and A arranged vertically, with the text 'Johnson and Miller' in smaller black font next to the letters.]()
Brand Identity
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![A smiling woman with short dark hair and red lipstick, promoting Revlon ColorStay Lipcolor with 8 hours of super-shiny lips.]()
Packaging
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![Black and white poster of a woman in lingerie and a leather jacket, standing in a confident pose, with red text along the left side.]()
Posters
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![Still Life]()
Still Life
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![A promotional email from HSN showcasing spring fashion trends for 2014. The email features four sections: Sport Crush with a smiling woman in casual athletic wear and shoes; So Simple with a woman in a shiny top and accessories; Fine Arts highlighting floral prints with a woman in a colorful blazer; and Vintage Spirit with a woman in a vintage-inspired dress and jewelry. Each section includes images of clothing and accessories, along with 'Shop Now' buttons.]()
Digital
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![Collage of images showing the process of making woven fiber and textile products in a factory, including spinning, weaving, and inspecting fabric.]()
Videos
