“He’s (Daniel) played a big part in elevating the HSN brand and working that brand message into our cross functional departments which include digital, network graphics and print advertising.”

— Phillip Bennett Sr. Creative Director OVP Brand Development at HSN

HSN: 37TH BIRTHDAY CELEBRATION

Directed a multi-channel promotional campaign to celebrate HSN's anniversary. By establishing a vibrant, energetic visual language, I ensured a cohesive celebratory narrative across digital, print, and on-air touchpoints to drive customer engagement and sales.

A collage of images featuring birthday celebration themes, party supplies, smiling people, and colorful decorations for a 37th birthday.
A woman holding a bunch of colorful birthday balloons, celebrating a 37th birthday with text indicating '37th Birthday Celebration' and the HSN logo.
Colorful birthday party announcement with a woman riding a bicycle with balloons and presents, and a puppy wearing a birthday hat with a party horn, set against a white background with multicolored text.
A promotional poster listing daily and weekend online deals with colorful bold text for each day of the week and weekend, including Dot Fun Mondays, Flex Pay Tuesdays, Non-Stop Wednesdays, Throwback Thursdays, and TGI Weekends.
Side view of a woman with styled blonde hair, wearing large earrings and bracelets, blowing pink and white confetti against a pink background.
Devices displaying a pink-themed online store with a woman blowing kisses, celebrating the party of the year with free shipping offer.
A woman riding an orange bicycle, carrying wrapped presents and balloons, with the text 'Surprise' and 'Used as a Violator' below.
A woman smiling joyfully surrounded by colorful striped and pink balloons at a celebration or party.
Colorful birthday cake with pink and purple circles on a white cake stand, set against a vibrant background with words like 'surprise,' 'fun,' 'smile,' and 'love' in bright colors.
A woman with a yellow hair bow and pink dress sitting on a pink chair, holding a party hat and celebrating with a pink background and party decorations.
Collection of six smartphone cases with colorful abstract and pattern designs.
Collection of seven tote bags and a hanging tag. The tote bags have a design with a lipstick and text 'How It All Began' or '37 Birthday'. The hanging tag is pink with white text 'fun' and details about a birthday celebration.
A woman with red hair wearing a party hat, blue shirt, and red-orange tie, holding a purple party horn. Next to her is a blue birthday cake with circular decorations, topped with a pink "37th birthday celebration" topper.
Two women wearing high heels, standing on a pink surface with scattered confetti and party accessories.
HSN logo with the slogan "It's fun here" and women riding orange bicycles, one with a side view of a woman pedaling on the left and another woman sitting on a bicycle on the right with balloons attached to the back.
Colorful birthday celebration with blue, pink, black, and yellow striped balloons, a smiling woman holding ribbons, and the text '37th Birthday Celebration' and 'HSN.com It's fun here.'
Celebration banner for the 37th birthday with balloons, a woman smiling, and the HSN logo.
A woman with dark hair in a top bun, blue bow headband, and bright lipstick sitting on pink and blue confetti, celebrating her 37th birthday. She is smiling, wearing a gray t-shirt, white pants, and blue sandals, with arms raised. The background has
HSN website with a banner for DotFun Mondays sale featuring a colorful birthday cake. Sections promoting discounted jewelry, shoes, handbags, and a sewing machine, with links to various product categories and social media icons.
Fashion web page homepage featuring a woman in a blue floral dress holding pink and white balloons, promoting birthday outfits and accessories, with sections for summer sandals, fashion clearance, and handbags.
An online gift store homepage displaying various categories of gifts such as birthday, wedding, personalized, and housewarming gifts. Featured are options to shop for top picks, gifts for him and her, and gifts under $50. The page also highlights sea

HSN: HOLIDAY GIFTING STRATEGY

Led the visual direction for HSN’s high-stakes holiday retail season. This 360-degree campaign blended elevated product photography with dynamic, festive typography to create a sense of urgency and maximize Q4 conversion across all platforms.

Fashion jewelry, accessories, makeup, and shoes arranged around crossed legs on a white background.
A woman holds a red Gucci clutch purse with gold accents, smiling against a green background, wearing white fur and large earrings.
Image of two women smiling, holding phones, with headphones, and a clutch, standing next to a white background with red and white earphone cables and the text 'A few of our favorite things'.
Split image with cooked lobster on the left and a collection of kitchen appliances and utensils on the right, including a blender, food processor, and mixing bowls on red background.
An advertisement featuring Lorac mascara tubes on a red background on the left, and a woman with short dark hair wearing a fur coat and black gloves on the right.
Woman sitting on a white chair, laughing and holding a tablet, with her legs raised and resting on the back of the chair, wearing glasses, a black and white patterned blouse, red pants, and gray and black high-heeled boots, with a Christmas greeting
Screenshot of the HSN Gift Store website featuring a woman in red pants and black high heels sitting on a white sofa, laughing and holding a gift box. The website header includes navigation links and a shopping cart icon.
Collage of various fashion accessories, beauty products, home decor, and lifestyle items including jewelry, shoes, handbags, jewelry, candles, cosmetics, and festive decorations.
A flat lay of various fashion accessories and beauty products, including high heels, handbags, jewelry, sunglasses, makeup, perfume, nail polish, headphones, and decorative items.
A collage of fashion accessories and beauty products, overlaid with the legs of a woman wearing blue high heels with purple accents, and the text 'There’s no place like...' and 'shop HSN.com/gifts'.
Collage of fashion accessories, shoes, makeup, and jewelry with a woman smiling in the center. pink text states 'There's no place like...' and a pink HSN logo appears.
Pink background with large red striped 'M' in the center and colorful text that reads 'More the Merrier' and 'Holiday 2013'.
A woman with long blonde hair wearing headphones, a white vest, black long sleeves, and blue gloves holding a smartphone with earphones, standing against a red background with a yellow side panel that has pink and white text reading 'GIFTY GADGETS' a
A collage of jewelry on the left and a woman wearing jewelry on the right.
A pair of over-ear headphones decorated with gold and silver rhinestones or crystals, resting on a reflective surface.
A set of five makeup brushes with black handles and sparkling rhinestone rings, arranged on a red background, and a hand holding a glittery clutch with black nail polish on painted nails.
Close-up of a person's eye with vibrant blue and glittery eyeshadow and matching blue mascara, with the eye closed. On the right side, a pink background with diagonal stripes and the text "A Beautiful Sight".
Collage of four rows of various colorful magazine covers and product images, including fashion, jewelry, accessories, desserts, jewelry, and drinks.
A collage of various items including jewelry, accessories, pet clothing, toys, gadgets, and fashion, organized in rows with some text labels such as 'PAWS', 'OH WHAT!', and 'ALL UP'.
Collage of makeup, fashion, and party items including nail polish, clothes, accessories, cosmetics, drinks, and a person holding sunglasses.
A digital print layout for HSN.com advertisement, featuring a woman in a shimmering dress holding a large piece of white fabric, with the slogan "It's fun here." and the tagline "More the merrier" on a side strip.
Woman wearing a blue sweater with 'Ho Ho Ho' written on it, red pants, white boots, and a black furry hat with ear flaps, standing in front of large colorful letter signs.
Colorful text that reads "Gift Happy" with the HSN logo and slogan "it’s fun here" on a pink dotted background.
Cover of a November guide magazine featuring a close-up of a woman with long, wavy brown hair and striking green eyes, with colorful text announcing a gift guide and the premiere of Tyra Banks' makeup collection on HSN.
Colorful advertisement with bold text: "Buy Buy Bye" and a message offering free shipping on select beauty products with a "Shop Now" button.

HSN: FASHION WEEK & TRUNK SHOWS

Conceptualized and executed the brand identity for HSN’s premier fashion events. By anchoring the visual strategy in bold, dynamic typography and high-end aesthetics, I successfully elevated the network’s apparel portfolio while maintaining its accessible retail voice.

Fashion collage for Fall 2014 concept development, featuring clothing, shoes, handbags, accessories, and models showcasing fall fashion styles.
A woman with short blonde hair wearing a colorful floral suit with purple, pink, white, and black patterns, standing on a pink background with text about a fashion edit for spring 2014.
Colorful graphic design with the words 'IDEA BIG EASY' in large, stylized letters and a list of four qualities at the bottom: 1. SO SIMPLE, 2. FINE ARTS, 3. GOOD SPORT, 4. GYPSY SOUL.
Design with the words "SO SIMPLE" and the phrase "Easy. Minimal. Wearable." on a white background with light blue and gray accents.
A smiling woman in a silver trench coat standing next to a large graphic design with the words "SIMPLE" and stylized letter "S" logo.
A fashion advertisement featuring a smiling woman in white attire and heels on the left, and a woman in a shiny blue top with short sleeves and white pants on the right. The text reads, 'Nice & Easy Does It' with an abstract background.
A designer book cover titled "FINE ARTS" with the subtitle "Floral and artsy prints." The cover has colorful diagonal lines in pink, yellow, and green.
A woman in a purple floral coat smiling, with colorful abstract art and the word 'FINE' written in pink next to her.
Graphic design with the words 'Good Sport' and the phrase 'The sporty look that's no sweat,' featuring colorful circles and bold text.
A woman with short blonde hair smiling, overlaid with the words "GOLD SPORT" in yellow and blue text.
Graphic with the text 'VINTAGE SOUL' and the tagline 'Vintage inspired style with a global twist,' featuring design elements in blue and orange.
A woman wearing a denim jacket and patterned blouse standing in front of a modern background with circles and the words "VINTAGE SOUL" in colorful text.
Screenshot of the homepage of the HSN website featuring a spring 2014 fashion promotion with a smiling woman in a colorful floral dress on a pink background, with sections for trending products, special offers, and shopping options.
A woman with blonde hair wearing a black and white striped top, pointing to the side on a pink background with text about a spring fashion edit for 2014.
A woman wearing a red trench coat and black high-heeled boots is posing against a blue background for a fashion event invitation. The text on the image announces HSN's first-ever fashion lounge event featuring new designs from multiple designers, sch
A woman with blonde hair and red lipstick smiling, holding two yellow umbrellas, dressed in a navy blue jacket, polka dot top, white skirt, and red rain boots, standing against a pink background with large red, yellow, and white text.
Promotional flyer for June by June Ambrose fashion launch event, featuring a model holding a black quilted handbag with fur trim, set against a pink background with event details and the HSN logo.
A woman in a plaid coat and high boots standing next to a blue wall, with promotional content for a fashion website about fall accessories, handbags, and beauty products.
A fashionably dressed woman with blonde hair, wearing a black and white plaid coat and black high boots, standing against a blue wall. Next to her is text celebrating talent and achievement, including HSN's awards and congratulations.
Screenshot of the HSN website's homepage showing the Fall 2014 Fashion Edit promotional banner with a model in a leather jacket and plaid shirt, along with sections featuring cosmetics, handbags, and jewelry products.
A collage of four images: two close-up of a woman's face with blue eyes and red autumn leaves partially covering her face, a woman sitting on a wicker chair with colorful clothes and a purple hat, and a pink background with the HSN logo and the sloga
A webpage from HSN's All4Fall sale featuring a woman with blue eyes holding a red and orange autumn leaf in front of her face, with other sections displaying beauty and fashion products like lipstick, jewelry, and accessories.
A woman with short dark hair holding a large yellow autumn leaf in front of her face, smiling and looking directly at the camera. The background is orange, and the image includes promotional text for HSN Partnership Summit 2014 with the message "We'r
A woman in a black and white plaid coat and skirt holding a yellow maple leaf, standing next to a colorful background with bold white text that reads 'REGISTRATION'. The left side has an orange gradient background with blue and yellow text for HSN Pa
Woman with short black hair wearing sunglasses, a black jacket, and a white dress, posing playfully next to colorful suitcases and a large orange background with the text 'We love a 3-day weekend' and a logo for HSN.com.
A woman with blonde hair, wearing a black hat, smiling. Behind her are promotional images for The Fashion Edit and HSN.com, featuring shoes, jewelry, and accessories.
A promotional poster for HSN's Fashion Week Lounge featuring a woman sitting on a stool, dressed in black, wearing a black hat, smiling. The event details are listed, including date, location, and RSVP instructions.

Led the visual strategy and art direction for HSN’s Spring seasonal fashion launch. By integrating bold, trend-driven color palettes with dynamic typography, I crafted an energetic, multi-channel campaign that elevated the apparel portfolio and drove seasonal retail engagement.

HSN: SPRING FASHION COLOR BRIGHTS

Poster for the Ultimate Trunk Show featuring Bright Colors, Fashion Collections from Spring 2014, with key colors blue and pink and accent colors yellow, purple, green, and gray.
Text-based fashion magazine cover with bold, colorful overlapping letters and images of models wearing stylish clothing, including a woman in a red and black dress and a woman in a blue coat and hat.
A collage of fashion images including colorful clothing with floral and geometric patterns, bold text overlays describing fashion styles such as "Dazzling", "Black", and "White", and a model in a black and white checkered dress wearing sunglasses and
Collage of fashion items. Top right: woman in a tropical dress, with the word tropical. Middle: pink dress, shoes, bags with the words Bubble Gum. Bottom left: black and white sneakers, with the word vintage.