“He leads with empathy, listens deeply, and always finds the story worth telling. Working with Daniel was a masterclass in creative excellence.”

— Claire Gordon, VP Merchandising, Marketing & Creative, Smith & Noble

SMITH & NOBLE

As Creative Director, I led catalog design and directed the capture of thousands of lifestyle photography assets for custom window treatments, crafting an elevated visual experience that drove commerce and brand loyalty.

Cover of a look book for Smith & Noble featuring a bright dining area with a round glass table, three upholstered chairs, three large windows with blue patterned shades, and ocean view in the background. The table has vases with flowers, stacked dish
Bright coastal kitchen with white cabinets, granite countertops, and large windows with blue patterned Roman shades overlooking the ocean, decorated with flowers, plates, and baked goods on the island.
Hands holding a rolled bamboo or wooden slat reed blind or mat.
Two women are standing inside near large glass windows, one holding a small square tile while the other points at it, possibly discussing or demonstrating a design or decor idea.
Page from The Drapery Collection catalog featuring fabric swatches and a living room with large windows, curtains, a piano, and modern furniture.
Dining room with a wooden table, four chairs, and a white armchair, large window with cream curtains, greenery and pool visible outside, modern light fixture hanging from ceiling.
Bright living room with light blue curtains, large glass doors, and a round dining table with yellow chairs and decorative flowers.
Display of bathroom hardware collection with curtain rod, curtain, and various curtain rod finials and hardware in black, gold, and chrome finishes.
Modern living room with large windows covered by white sheer curtains, gray sofa with pillows, glass coffee table with drinks and decorative branches, round side table with a plant, and light wooden flooring.
Advertisement for Woven Wood Shade Collection featuring a close-up of woven wood fabric and a living room window with a mounted woven wood shade, creating a cozy and natural ambiance.
Bathtub in a bright bathroom with large windows, bamboo blinds, and potted cacti and plants.
Bright dining area with round table, six wooden chairs, and large windows with woven blinds, sunlight streaming in, and a kitchen counter with a sink, plants, and decor.
Posters display various wood blinds samples and an interior hallway with multiple closed doors fitted with beige wood blinds in a modern home or showroom.
Bathroom with a white bathtub, wooden blinds on large windows, a towel hanging on a hook, and a basket with towels.
A bright bathroom with a white bathtub under three large windows with white plantation shutters. A towel hangs over the side of the tub, and a small wooden table with soap and towels is next to a potted plant.
Left side shows sample rolls of solar shade fabrics in neutral tones. Right side features an interior with a large window fitted with a solar shade, overlooking a scenic ocean view with a sandy beach and promenade.
Bright living room with large windows and beige roller shades, modern furniture, and yellow accent pillows.
Living room with large windows showing ocean view, gray sectional sofa with pillows, a dog lying on the sofa, glass coffee table with decorative items, and a potted plant in the corner.
Advertisement for Roller Shade Collection showing fabric samples on the left and a living room with closed roller shades on large glass doors on the right.
Modern bedroom with large windows showing a view of water and greenery, a bed with white bedding, a striped rug, a small side table with a plant, a wooden bench at the foot of the bed, and a comfortable armchair near the window.
A cozy white armchair with a blanket draped over it next to a small round table with a vase of flowers and a cup, in a bright room with large bay windows showing an ocean view.
A promotional brochure for the Roman Shade Collection featuring fabric samples on the left and a woman in a kitchen with floral Roman shades on the window in the right image.
A dining area with a white table, four black chairs, and a decorative centerpiece with a vase and dried branches. Large windows with gray roman blinds and sheer curtains allow natural light into the room. A hanging gold pendant lamp is above the tabl
A young girl sitting on a window seat reading a book with her hands behind her head, surrounded by pillows and stuffed animals, in a bright room with patterned curtains and sunlight streaming in.
Bright bathroom with a central white bathtub, a towel hanging over the side, wooden cabinets, a small side table, a large mirror, potted plant, and patterned window blinds.
Advertisement for cellular shade collection showing fabric samples on the left and a window with white cellular shades in a decorated room on the right.
Sunlit dining nook with four windows covered by green blinds, decorated with a white oval table, two green chairs, and a glass vase with tall grass pampas on a tray with drinks and glassware.
Split image showing two rooms with window coverings. The left side has a modern bathroom with a freestanding bathtub, white blinds, and a towel. The right side shows a living space with green blinds and various indoor plants in pots, along with a sma
Home office with a wooden desk, black office chair, and window blinds with greenery outside.
Split image: left shows a worker on a ladder installing window blinds; right shows a modern living room with large windows, a grand piano, a sofa, and the text "Guaranteed a perfect fit."
Gray and white textured samples of fabric or wallpaper arranged diagonally, with text promoting Smith & Noble look book and design services.

“Daniel distinguished himself with consistently creative ideas, boundless energy, and a willingness to partner with and listen to others”

— Salo Shulman, Director, Photography Operations, Lands' End

LANDS' END

As Group Creative Director, I led the visual strategy and high-volume catalog production for Lands' End. By directing extensive global photography operations, I crafted cohesive, sales-driving campaigns that modernized this iconic apparel brand.

A woman standing in the ocean water with her arms raised, smiling, wearing a pink swimsuit against a blue sky with clouds. The image is an advertisement for Lands' End, promoting their swim collection and adjustable beach living separates.
Woman lying on a boat railing near the water, wearing a pink swimsuit with white polka dots, relaxing with closed eyes.
A decorated plastic water bottle with a pink and white floral pattern is placed in sandy terrain with small rocks, advertising landsend.com for swimwear shopping.
Open magazine showing women in pink swimsuits and a woman wearing a red and white patterned swimsuit, with promotional text for adjustable and mix-and-match swimwear, and a coupon offering $5 off each piece.
A smiling woman with a colorful headscarf and pink shirt, holding her face with her hand on the cover of Lands' End catalog, featuring promotional text about swimsuits and shipping details.
A magazine page displays colorful tank tops priced at $9.50, with a focus on a pink tank top. Next to the tank tops, a smiling woman with long brown hair, wearing a pink patterned tank top and a white hat, is sitting with her hand resting on her knee
Six women wearing white tops, colorful capri pants, straw hats, and sandals, standing in a line with different poses, holding woven bags.
Magazine cover featuring a smiling woman modeling a dark winter coat against a green background, with text about fall fashion and free shipping.
An open magazine spread featuring a woman sitting on a swing outdoors on the left page, and a collection of outdoor shoes on the right page. The woman has curly hair, is smiling, and wears a pink vest with a green sweater, jeans, and sandals. The rig
A magazine spread showcasing various sweaters in different styles and colors, with a central message about the quality of cashmere sweaters from Lands' End.
A woman in winter clothing walking in snow with mountains in background, promoting Lands' End outerwear store
Page from a catalog showing a woman wearing a brown shearling coat, with additional shearling coat styles displayed on the right, including a hooded duffle style, with swatches of different shearling fabric options on the far right.
A group of four people outdoors in winter, standing and sitting near a rustic white barn and a Christmas tree, with snow on the ground. They are dressed in winter clothing, and one person is holding a wreath. The image appears to be part of a holiday
An open magazine spread featuring a smiling woman modeling a gray quilted Angel Down Vest, with additional vests in various colors displayed next to her. The text discusses warm vests and fleece half-zips for warmth, with prices starting at $29.50.
Image of fleece blankets in various colors on the left, and a flyer on the right showing fleece jackets in different colors with promotional text about fleece products and holiday wishes.
A colorful holiday catalog cover featuring kids' winter clothing and accessories, with a Christmas tree graphic and the text '2008 Gift Guide' and 'Great Get Togethers.'
A two-page spread advertisement showcasing colorful Sherpa fleece jackets and hats, with a woman and child wearing bright fleece jackets on the left and fabric swatches of various fleece colors on the right.
A two-page advertisement featuring a smiling couple dressed warmly, with the woman wearing a green and blue vest and pink shoes, and the man wearing a red and blue vest. The text promotes down vests starting at $29.50, with additional images of vario
Two people in colorful winter outerwear enjoying snowfall, with the woman smiling and wearing a pink jacket and purple hat, and the man in a yellow jacket and blue hat.
Catalog page showcasing waterproof jackets and windproof gloves for women. The left side features a smiling woman wearing a pink waterproof jacket with gloves, while the right side displays various jackets in blue, red, green, white, and black, along
Advertisement for waterproof and breathable men's windbreaker jacket starting at $99.50. Features include insulation, adjustable hood, multiple pockets, and various color options. The image shows men wearing the yellow jacket in different winter acti
Advertisement for Lands' End featuring people enjoying outdoor activities in UPF clothing, highlighting free shipping and introducing Sun Life, a line of breathable sun-protective clothing.
A woman modeling light-colored wide leg pants and a black T-shirt in a clothing catalog, with various styles of pants and skirts shown in smaller images on the right side.
A woman smiling and wearing a white polo shirt with orange shorts, another woman smiling wearing a navy polo shirt with colorful floral pattern shorts, and a display of various colored polo shirts and t-shirts.
An advertisement showcasing a woman in a light blue T-shirt and white pants, with a colorful scarf. To the right, a display of various folded T-shirts in different colors and styles. The background is white with orange accents, featuring promotional
Woman standing in rain holding an umbrella, wearing a floral raincoat, red top, black skirt, red rain boots, smiling outdoors.
A collection of colorful canvas slip-on shoes in yellow, orange, red, navy, and green with polka dot patterns, displayed on a white background with yellow flowers, promoting affordable and practical footwear.
A collection of twelve different colorful t-shirts and polos arranged around an orange advertisement. The shirts include V-necks, crew necks, sleeveless, striped, and solid colors, all labeled with style names and page numbers.
Magazine page displaying men's clothing and fashion. The left page features folded shirts and pants on a green padded surface with the heading 'for him' and text about online choices. The right page shows four men wearing different casual outfits, in
A woman with shoulder-length gray hair smiling and wearing a white turtleneck sweater outdoors with a rocky and green background.
Advertisement for Lands' End clothing and footwear featuring colorful shoes, skirts, shorts, tops, and swimwear, with the website URL landsend.com.
Magazine cover of Lands' End featuring a smiling woman in a black and white swimsuit with a floral pattern, golden straw hat, and beach setting, promoting swimwear, new collection, and free shipping.
Advertisement for the new Capri swimsuit featuring a woman wearing a purple swimsuit with gold hardware, showing details about the style and design.
Six women standing in swimsuits and cover-ups in front of a purple background that says "New Capri Collection." They are smiling and posing, holding bags and sunglasses.
Page from a swimwear catalog showcasing blue and green active swimsuits and cover-ups for women, with models smiling and posing; includes product features such as extra life Lycra and UPF 50+ sun protection.
Collage of women at the beach wearing colorful swimwear, with a main focus on a woman in a coral-orange top and striped shorts carrying a surfboard, overlooking the ocean.
A man and two children enjoying at the beach, with one child riding on the man's shoulders and another girl in a striped bikini waving. The beach and water are visible in the background.
Women modeling AquaTerra active swimwear and sports bras on a beach and indoor. Display of various swimwear styles, colors, and details.
Women and girl in swimsuits at the beach, with a sign reading "Beach Living separates".
A woman at the beach wrapped in blue towels, smiling at the camera, with ocean in the background, promoting swimwear for families on a magazine cover.
A woman in a blue polka dot bikini on a beach, smiling and holding a towel, with promotional text about beachwear collection and sale details.
A collage of women enjoying a beach day in swimsuits, with tropical and beach backgrounds, and promotional text about mix-and-match swimwear collections.
Close-up side profile of a woman with smooth skin and makeup, promoting landsend.com.
A woman in a black swimsuit lying outdoors on a sunny day, with sky and clouds in the background and text overlay on the right side.
Advertisement for the Isola Collection featuring a woman wearing a white strappy top, with bold white text on a black background that says 'Black is Back'.
A woman on a beach wearing a black and white striped swimsuit from the Isola Collection, showcasing swimwear with detailed design and elegant style.
Woman in black swimsuit sitting on a ledge overlooking an ocean, with text reading 'MISSION: CONTROL' in the background.
Two women modeling swimsuits near a pool and ocean, with one woman smiling in a purple swimsuit on the right, and another in a black swimsuit near water on the left, along with text about swimwear and style.