I design strategic packaging that commands the shelf. From global rollouts for Revlon to luxury touch points for Reem Acra, Pineider, and Blume Honey Water, my work drives commerce—highlighted by a multi-million dollar sales increase for Victoria's Secret Beauty's Vicki Gum.

Senior Art Director & Designer

Pink and white striped Victoria's Secret laundry list notebook.
Pink and white Victoria's Secret VickiGum chewing gum package with gum pieces in front.
Victoria's Secret laundry and bath products in pink and white striped packaging, including detergent, fabric softener, laundry liquid, powder, and sachets, with some boxes tied with black ribbons.
A gift basket with Victoria's Secret products, a pink water bottle, and a pink bag with 'Precious Property' embroidered on it, all arranged on a white surface.
Four Victoria's Secret Dream Angels body powders in round containers labeled Heavenly, Halo, Divine, and one with a ribbon on the lid.
Close-up of a woman with short dark hair, smiling with shiny lips, advertising Revlon lipstick, highlighting 8 hours of long-lasting color.
Close-up of a smiling woman with long brown hair, showcasing natural makeup, with a bright blue background and text promoting Revlon's ColorStay Stay Natural Makeup lasting 16 hours.
Close-up of a woman's face with brown hair and green eyes promoting Revlon's Colorstay Overtime Lash Tint, indicating 3 days of dark natural lashes.
advertisement for Revlon lip color featuring a close-up of glossy, pink lips and images of three lipstick bullets in shades of pink and red with water droplets on them.
Makeup pencils, a sponge applicator, and a box featuring a woman's face, arranged on a white surface.
Open box of Victoria's Secret FLIRTS lipsticks in various shades with one lipstick taken out and lying on the surface.
Open lip palette with four shades of red lipstick, a small brush, and a peachy Keen box in the background.
A bottle of Revlon ColorStay Stay Natural Moisturizing Makeup in shade 010 Toast.
Six bottles of Revlon ColorStay makeup foundation in different shades arranged in a row.
Six Revlon ColorStay Liquid Matte Lipsticks displayed in a fan shape against a black background.
Two black makeup products: a Revlon ColorStay lash enhancer and a Maybelline mascara with wand.
Four colorful Revlon jumbo eye shadow sticks standing upright with black labels and clear caps.
Three Revlon ColorStay eyeshadow palettes with six shimmery shades each, set against a black background.
A logo featuring a cartoon bee with a honey-colored, striped body and dripping honey wings, above the text "BLUME HONEY WATER" in bold black letters.
Bottles of Blume Honey Water on store shelf with labels featuring floral and berry designs and tags hanging in front.
Three shopping bags with Reem Acra New York logo, varying in size, light blue color with silver handles.
Two Reem Acra New York boxes, one large and one small, with a light blue background and gold lettering.
Open blue gift box with gold-foiled tissue paper inside, labeled Roem Arca New York.
Yellow shopping bags with gray diagonal stripe design and gold rope handles, featuring Gineider logo and branding.
A yellow box with the Pineider logo and text that reads 'Pineider Nuova, Dal 1774.'
A white box with the words "Power Elegance" written in elegant script and a green crest and the word "Pineider" below it.
Assorted Bath & Body Works candles and fragrance mist products in colorful packaging.