To sell premium textiles, visual storytelling must make the product feel tangible. As Creative Director, I art directed every still-life asset across Smith & Noble's omni-channel campaigns—obsessing over lighting and texture to drive conversion.

Creative Director

Smith & Noble: Art Directing the Tactile Experience

A collection of fabric swatches in various patterns and colors, including floral, striped, and textured designs, arranged on a surface with small white flowers and decorative stones.
A color swatch fan deck with color strips arranged from cream to black, displaying shades including sage green, mint, surf, rose dust, pink sand, fuchsia, and woodrose.
Set of colorful wooden acoustic foam panels arranged in a cross pattern on a white background.
Close-up of fabric samples in blue and green tones with different textures.
Close-up of patterned window blinds, alternating in shades of blue and beige.
Hands holding color swatches arranged in a circular pattern, showcasing various shades of white, gray, blue, and brown.
Close-up of multiple fabric swatches with various textures and shades of gray.
Stacked rolls of wallpaper with various blue and white patterns, including floral, striped, textured, and geometric designs, on a white surface.
A collection of six rolls of textured, woven fabric in shades of beige, cream, and brown, arranged in a diagonal line on a white surface.
Stacked fabric rolls in various shades of beige, gray, and black with different textures and patterns.
Close-up image of woven fabric with horizontal rows of stitching, showing various shades of gray and blue.
Stacked folded fabric swatches in gradient colors from peach to dark blue.
A stack of fabric in various shades of red, orange, beige, gray, and white with visible woven textures.
Close-up of several stacked pieces of fabric in shades of blue and gray.
Close-up of rolled, woven straw mats with intricate textured patterns and varying shades of tan, beige, and brown.
Several rolled-up bamboo or reed mat pieces standing upright on a wooden floor near a white wall.
Sandwich wraps with various green, blue, and floral patterns and textures, laid out in a row.
Stack of folded cloth napkins in various blue and white patterns, some with floral and leaf designs.
A stack of four folded fabrics with pink and peach tones, featuring various embroidered patterns including lattice, floral, and geometric designs.
Person holding a piece of fabric with a floral pattern beside various fabric rolls and sewing tools on a wooden table.
Fabrics with floral, paisley, and solid patterns, a green apple, a small white dish, and colored paper or fabric strips on a gray surface.
Close-up of folded linen fabrics in neutral colors with an orange embroidered design.
A close-up of a fabric with a floral pattern featuring blue, cream, and gold colors, draped over a textured blue surface.
Seven fabric samples hanging on a clothesline with clothespins, displaying various geometric and patterned designs in shades of navy, gray, white, and green.
Six black and white patterned scarves hanging on a line with clothespins against a gray background.
Display of four black and white patterned fabric samples hanging on a white background, with a wooden hanger at the top.
Various rolls of woven fabric in different shades of blue, gray, and white, displayed on white blocks and surfaces.
Display of various textured fabric and material rolls on white surfaces with small plant and wooden pin cushions
A collection of textured wide hairbands in various shades of white, beige, brown, and black, arranged on a white surface.
Close-up of various fabric ribbons in neutral colors with different patterns and textures, some with metallic accents, arranged in a layered, overlapping manner.
Various rolls of woven fabric in different earthy tones and intricate patterns, draped together on a white surface.
Close-up of several fabric ribbons with different patterns and colors draped over wooden board samples.
A variety of fabric ribbons in different colors and textures arranged on a wooden surface, with some tied into bows.
Various samples of wood or laminate flooring in different colors and finishes arranged in overlapping layers.
A white clothing rack displaying sheer, white, and beige fabrics with various textures and patterns, against a neutral background.
Six sheer fabric curtains in gray, cream, pink, and white hanging against a white background, with their bottom edges touching the ground.
A collection of colorful curtains in shades of pink, beige, blue, gray, and yellow hanging side by side in a studio setting, with a vintage silver studio spotlight on a stand and a smaller light fixture in the foreground.
Assorted drawer and cabinet hardware including knobs, handles, and decorative pieces on a wooden surface.
Close-up of various decorative metallic door knobs and handles with intricate patterns on a dark background.
Various decorative curtain rods and finials arranged on a gray surface.
Various curtain rods and hardware in gold, bronze, black, chrome, and clear finishes arranged against a white background.
Image of living room with large windows and beige drapes, seating area with a beige armchair, a sofa with patterned cushions, a glass coffee table, and decorative items, showing natural light coming through the curtains.
A person adjusting a floral patterned Roman shade in a sunny kitchen with white cabinets, a countertop with apples and a glass of wine, and a small wooden stool.
Images of window shades, one with a floral pattern and the other with a textured, distressed finish, along with a stack of various fabric swatches and close-up details of textile textures.
A split image showing woven wood shades on the left and a bright room with similar shades on the right. The right side features a window with sheer woven shades, a white couch with throw pillows, a table with a drink, and plants.
A catalog page showing close-up images of roller shades and a room with large roller shades covering windows and door, with a view of a rocky landscape with palm trees outside.
Image of window shades, showing fabric samples and a room with beige roller shades covering windows.
Promotional image showcasing sheer shading fabrics in various neutral colors, accompanied by a bedroom interior featuring large window shades, a bed with white linens, a wicker nightstand, and a small potted plant.
Display of various fabric samples on the left and a bright room filled with green plants and window shades on the right.
A split image showing different types of window blinds, with a person adjusting white blinds in a bright living room filled with books and decor.